When Instagram Stories first launched in 2016, it introduced new opportunities for brands and users alike to be more authentic and creative on the platform.

Now this fleeting media format with a 24-hour lifespan has become a pillar in most Instagram marketing strategies, complementing the posts you publish permanently to your feed.

But there’s a powerful feature within stories that many brands still ignore: Instagram Stickers.

It’s easy to mistake stickers as mere aesthetic add-ons, but using the right Instagram Stickers at the right time not only makes your stories more fun, but can help you achieve a variety of your marketing goals, from reaching new audiences to promoting your products.

How to use Instagram Stickers: The basics

Instagram Stickers are dynamic graphic elements that can be added to both image and video stories. Some are animated, some are clickable, and others even allow users to interact directly with the story. Simply put, they make your stories more interesting, which makes users more likely to engage with them.

Stickers can be found after you’ve taken or uploaded your photo or video by tapping on the sticker icon in the top right corner of your stories’ editing options.

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